Tea - Totaler

Demand for organic tea is brewing worldwide and this time it is the humble tulsi that is flavouring your cup. Organic India, a global producer of organic tea and nutritional supplements, is capitalizing on the growing demand by introducing certified products under the 'Tulsi' brand. The Rs. 30-crore company that has 12,000 farmers working on 50,000 acres of land claims to be the largest producer of tulsi in the world. "Looking at the increasing demand for all organic products worldwide, we are tapping the rejuvenating quality of tulsi and launching it as a health beverage," Organic India's marketing head Saurabh Tiwari tells Harmony. Apart from Tulsi tea (a 100 gm pack of tea costs Rs 150), the company has launched 15 herbal health supplements.